I'm Cher.

After 30+ years in a career I’m proud of, I’m stepping into something new and unknown. My next wave.

I’m someone who feels most alive near and on the water, behind a camera, learning something new, listening to music too loudly, in movement, or catching a sunset or moonrise.

So now what?

Here’s what I know. I’m endlessly curious about people, growth, and the small moments that are easy to miss when life moves too fast.

Lately, that curiosity looks like:

Surfing. Strength training. Pilates. Meditation. Music theory. Time-lapse videos. Voice lessons. Asking bigger questions about purpose, presence, and what it means to truly feel alive.

Not because I have everything figured out.

Quite the opposite.

It’s about curiosity.
Trying things I’m not good at yet.
Being humbled.
Failing.
Trying again.
Slowly getting better, only to find there’s still so much more to learn.

Turns out, that’s exactly what makes me feel alive.

I’ve learned that challenge opens life in unexpected ways. It creates growth, connection, perspective, and a deeper appreciation for the people willing to encourage me beyond what I think I can do.

I’m stepping into this next chapter with an open mind and a willingness to keep learning, and I’ll be sharing the process as it unfolds.

I hope you’ll come along for the ride.